Bienal Custom Closets Case Study
Bienal Custom Closets is a brand specializing in custom closets and cabinets, aiming to grow its customer base efficiently with paid ads.


About
Bienal Custom Closets
Bienal Custom Closets redefines storage with tailor-made solutions for closets, garages, and more—designed to fit people’s space using advanced 3D technology. Crafted in America and Turkey, our eco-friendly closets combine premium quality with unbeatable prices. With fast delivery, expert installation, and a lifetime warranty, we’ve been a trusted leader in custom design for over a decade.
The Challenge: Scaling Up & Increasing Efficiency
Bienal faced high lead costs averaging $234 per lead, complicating efforts to scale marketing profitably. The steep price strained their ability to maintain both lead quality and volume. This challenge slowed their customer growth, pushing them to adapt quickly.

Not Ready for a Full Call? Grab a FREE 10-Minute Quick Audit!
We’ll pinpoint your biggest growth opportunities—no strings attached.
ROI-Centric Management
$2M+ in Paid Ads Spent
Customized Digital Marketing Solutions
Dedicated Account Manager

Our Custom Strategy: How We Helped Bienal Grow
Cabinet Boost took over Bienal Custom Closets’s Facebook and Instagram ad campaigns, implementing a data-driven approach. We refined audience targeting, optimized ad creatives, and adjusted budgets to reduce costs while increasing lead quality. Our team continuously tested and improved campaigns to maximize return on investment.
The Results: More Leads, Lower Costs, Faster Growth
Lead
Cost Reduced
Expanded from 3 to 6 locations.
Higher
Quality leads
Increased from 20,000 sq ft to 125,000 sq ft.
Fast
Results
Successfully launched and scaled Vita Cabinetry.
Success Built from Strategy
Cabinet Era
NextDAY Cabinets
K&B Cabinets
GBC Kitchen and Bath
Bienal Custom Closets
-
Locations doubled!
Expanded from 3 to 6 showrooms seamlessly. -
Massive growth!
Scaled warehouse from 20,000 to 125,000 sq ft. -
Brand launched!
Successfully introduced Vita Cabinetry with app support.
-
Topped the charts!
Secured #1 spot for all target keywords in Richmond, VA. -
Caught every eye!
Boosted visibility, driving traffic and inquiries. -
Expanding fast!
Scaling the winning strategy across all U.S. locations.
-
Cash flowing in!
Hit 8-figure revenue in their first year. -
Online takeover!
Built a strong online presence and lead pipeline. -
Smooth operations!
Streamlined operations with ERP integration.
-
From flop to top!
Turned failed $100K ad spend into profit. -
Leads on lock!
Created a consistent lead-generating powerhouse. -
Built to last!
Thriving partnership, growing strong for 9+ months.
-
Costs crushed!
Dropped lead costs from $234 to $47. -
Leads leveled up!
Increased both quality and number of leads. -
Fast turnaround!
Delivered big results in just three months.
Frequently Asked Questions
1. What is Cabinet Boost?
Cabinet Boost is a digital marketing agency specializing in paid ads, lead generation, and growth strategies for businesses in home improvement, cabinetry, and custom storage solutions.
2. Why did Bienal Custom Closets partner with Cabinet Boost?
Bienal struggled with high lead costs ($234 per lead) and needed a more efficient marketing strategy to generate better-quality leads while lowering ad spend.
3. What strategy did Cabinet Boost use to help Bienal?
Cabinet Boost implemented a data-driven paid ads strategy, including:
✅ Optimized Facebook & Instagram ads
✅ Advanced audience targeting to attract the right customers
✅ A/B testing of ad creatives for higher engagement
✅ Budget adjustments to maximize ROI
4. What were the key results of this partnership?
Lower Lead Costs – Reduced from $234 per lead
Higher-Quality Leads – More engaged and ready-to-buy customers
Faster Growth – Increased lead volume and conversion rates
5. How long did it take to see results?
Bienal saw significant cost reductions and improved lead quality within three months of working with Cabinet Boost.
6. What industries does Cabinet Boost specialize in?
Cabinet Boost works with businesses in:
🏡 Home Improvement & Remodeling
🛠 Custom Closets & Cabinetry
📦 Storage & Organization Solutions
7. How can Cabinet Boost help my business grow?
Cabinet Boost can:
✔ Lower your lead costs
✔ Increase lead quality
✔ Optimize your paid ad campaigns
✔ Scale your business profitably
8. How can I get started with Cabinet Boost?
Book a FREE 10-minute strategy audit to discover your biggest growth opportunities.
📅 Claim Your Free Audit Now