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NextDAY Cabinets Case Study

Dominating Local Search & Expanding Nationwide

NextDAY Cabinets is a growing cabinet business expanding its presence, starting with a new location in Richmond, VA, and planning to replicate this success across all their locations.

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Mission

About
Virginia’s Best Cabinet Stores

NextDAY Cabinets is a leading wholesale distributor of high-quality, all-wood kitchen cabinets and vanities, serving contractors, dealers, and builders across the U.S. From our warehouses in Chantilly, Alexandria, Beltsville, Richmond, and Chicago, we offer affordable products with fast pickup or job-site delivery. Our passion for creative solutions and exceptional service drives us to provide stylish, reliable cabinetry alongside professional design support. They are committed to helping our partners succeed with premium products and unmatched value.

Challenges NextDAY Cabinets Faced

NextDAY Cabinets set out to dominate their local market in Richmond by targeting the #1 spot for key cabinet-related keywords, aiming to boost online visibility and attract a surge of traffic and customer inquiries. Their strategy focused on optimizing search rankings to establish a strong foothold in the region, leveraging their reputation for quality cabinetry. With this proven approach, they plan to replicate the success nationwide, expanding their reach to dealers and builders across the U.S. This ambitious effort reflects their commitment to growing both locally and beyond through smart, targeted digital marketing.
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ROI-Centric Management

$2M+ in Paid Ads Spent

Customized Digital Marketing Solutions

Dedicated Account Manager

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Our Strategy – How We Helped NextDAY Cabinets Win

Cabinet Boost implemented a Holistic Hyper-Local SEO strategy, optimizing their website, Google My Business profile, and content for Richmond, Virginia-specific keywords. We focused on increasing visibility and engagement in their target area and are now scaling this proven approach to their other locations.

Results – Transforming Online Visibility Into Real Business Growth

NextDAY Cabinets secured the #1 position for all target keywords in Richmond, VA, claiming top local rankings. This success significantly increased visibility, driving more foot traffic and online inquiries. They’re now rolling out the same winning strategy to all NextDAY locations nationwide.

Top
Local Rankings

Secured #1 position for all target keywords in Richmond, VA.

Increased
Visibility

Drove significant foot traffic and online inquiries.

National
Expansion

Currently applying the same strategy to all Nextday Cabinets locations.

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Case Studies

Success Built from Strategy

See how we’ve powered NextDAY, K&B Cabinets, GBC Kitchen and Bath, Bienal Custom Closets, and Cabinet Era to dominate markets, cut costs, and scale fast with custom digital solutions.

Cabinet Era

NextDAY Cabinets

K&B Cabinets

GBC Kitchen and Bath

Bienal Custom Closets

  • Locations doubled!
    Expanded from 3 to 6 showrooms seamlessly.
  • Massive growth!
    Scaled warehouse from 20,000 to 125,000 sq ft.
  • Brand launched!
    Successfully introduced Vita Cabinetry with app support.
  • Topped the charts!
    Secured #1 spot for all target keywords in Richmond, VA.
  • Caught every eye!
    Boosted visibility, driving traffic and inquiries.
  • Expanding fast!
    Scaling the winning strategy across all U.S. locations.
  • Cash flowing in!
    Hit 8-figure revenue in their first year.
  • Online takeover!
    Built a strong online presence and lead pipeline.
  • Smooth operations!
    Streamlined operations with ERP integration.
  • From flop to top!
    Turned failed $100K ad spend into profit.
  • Leads on lock!
    Created a consistent lead-generating powerhouse.
  • Built to last!
    Thriving partnership, growing strong for 9+ months.
  • Costs crushed!
    Dropped lead costs from $234 to $47.
  • Leads leveled up!
    Increased both quality and number of leads.
  • Fast turnaround!
    Delivered big results in just three months.
See How We Increased Sales
See NextDAY Success
Explore K&B’s Rapid Rise
Check GBC’s Revival
How We Built E-Commerce
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Cabinet Era
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Clear answers to your key questions.

Frequently Asked Questions

1. How did NextDAY Cabinets achieve the #1 ranking in Richmond, VA?

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NextDAY Cabinets partnered with Cabinet Boost to implement a hyper-local SEO strategy, optimizing their website, Google My Business profile, and local content for Richmond-specific keywords. Through advanced keyword targeting, on-page optimization, and strategic content marketing, they outperformed competitors and secured the top search engine rankings.

2. What were the biggest challenges NextDAY Cabinets faced before working with Cabinet Boost?

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Before working with Cabinet Boost, NextDAY Cabinets struggled with low online visibility, inconsistent website traffic, and a lack of qualified leads. They needed a strategy to rank higher on Google, drive more local showroom visits, and establish a scalable digital presence.

3. How did digital marketing contribute to NextDAY Cabinets' success?

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The combination of SEO, Google Ads, and conversion rate optimization (CRO) played a crucial role in their success. By targeting high-intent keywords, improving website performance, and creating compelling ad campaigns, they saw a surge in website traffic, phone inquiries, and in-store visits.

4. Can this strategy work for other cabinet businesses in different locations?

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Absolutely! The success in Richmond, VA, proved that hyper-local SEO and targeted marketing strategies can be replicated across multiple locations. NextDAY Cabinets is now expanding this approach nationwide, optimizing each store's digital presence for its specific market.

5. How long did it take to see measurable results?

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Within the first few months, NextDAY Cabinets saw a significant increase in search rankings, organic traffic, and showroom visits. SEO results typically take 3-6 months, but with a well-structured strategy, early wins were achieved within the first 90 days.

6. How can my business achieve similar growth results?

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If you're looking to increase visibility, generate more leads, and grow your business, Cabinet Boost offers a FREE 10-minute growth audit to analyze your current online presence and identify opportunities for improvement.
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