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80% Lower CPLMeta Ads
Bienal Closets: Slashing Lead Costs by 80%
How strategic Facebook and Instagram advertising transformed an underperforming campaign into a lead-generation machine with industry-leading efficiency.
Huseyin E.
Marketing Director, Bienal Custom Closets
80%
Lower CPL
$47
New Cost Per Lead
3x
Lead Volume
90 Days
Time to Results
Hear From Huseyin
The Transformation
Metric
Before
After
Improvement
Cost Per Lead
$234
$47
80% reduction
Monthly Leads
~50
150+
3x increase
Lead Quality Score
Low
High
Better qualified
Conversion Rate
8%
18%
+125%
Our Approach
The 4-Part Strategy That Worked
1
Audience Refinement
Deep analysis of customer demographics to create laser-focused targeting
2
Creative Optimization
A/B tested 20+ ad variations to find top performers
3
Landing Page Redesign
Rebuilt conversion pages with clear value propositions
4
Retargeting Funnels
Multi-touch campaigns to nurture interested prospects
"We went from questioning whether Facebook ads even worked for our business to making it our primary source of leads. The difference is night and day."
Huseyin E.
Marketing Director, Bienal Custom Closets
Key Takeaways
Targeting the right audience matters more than ad spend volume
Creative testing is essential—top performers can outperform average ads by 5x
Landing page optimization directly impacts cost per lead
Retargeting builds trust and captures warm leads efficiently
Consistent optimization beats set-it-and-forget-it campaigns
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