Bienal Custom Closets cut their cost per lead from $234 to $47 in 90 days.
Bienal was paying $234 for every closet lead and close to writing off Facebook and Instagram entirely. Ninety days later the same channel produced leads at $47, three times the volume, and better quality. Here is what changed, with their marketing director on camera.
Where they started
Bienal had the installs and the photos to prove it. What they didn't have was a paid channel they could trust.
- Every lead cost $234, and too many were tire-kickers.
- Around 50 leads a month, not enough to keep the install calendar full.
- Only 8% of leads turned into real conversations.
- The team was questioning whether Facebook ads even worked for their business.
What we turned on
Targeting rebuilt around people actually planning a closet project, not everyone scrolling past.
20+ ad versions tested against each other until the best earned the budget.
Landing pages rebuilt so a visitor's next step is a quote request, not a dead end.
Retargeting keeps Bienal in front of people still measuring their closet.
What happened
Ninety days on the same ad channel, before and after.
We have been working with Cabinet Boost for the last three months. They are managing our Facebook and Instagram ads. Our cost of leads has decreased from $234 to $47, and the quality and number of leads have also increased.
People also ask
What results did Bienal Custom Closets get?
Bienal Custom Closets cut cost per lead from $234 to $47 in 90 days, an 80% drop on the same Meta ad channel. Monthly leads rose from around 50 to 150+, a 3x jump in volume, and conversion rate climbed from 8% to 18% (+125%). Lead quality went from low to high, per marketing director Huseyin E.
How long did the Bienal Closets turnaround take?
Ninety days. Bienal was paying $234 per closet lead and close to writing off Facebook and Instagram entirely. Within 90 days the same channel produced leads at $47, three times the volume, and better quality. Time to results is listed as 90 days on the case study.
What did Bienal Custom Closets change to lower cost per lead?
Four things. Targeting was rebuilt around people actively planning a closet project, not everyone scrolling. 20+ ad versions were tested against each other until the best earned the budget. Landing pages were rebuilt so the visitor’s next step is a quote request. Retargeting keeps Bienal visible to people still measuring their closet.
How much did Bienal’s cost per lead drop?
From $234 to $47, an 80% reduction, over 90 days on Meta ads. At the same time conversion rate more than doubled, from 8% to 18% (+125%), and monthly lead volume tripled from around 50 to 150+. Marketing director Huseyin E. confirms both the quality and number of leads increased.
Is this kind of result typical for a closet or cabinet business?
Results vary by market and starting point, so treat Bienal’s figures as one outcome, not a guarantee. CabinetBoost’s approach — closet-buyer targeting, 20+ tested ad versions, quote-focused landing pages and steady retargeting — drove Bienal Custom Closets’ cost per lead from $234 to $47 over 90 days on Meta ads.
More results
Paying too much for leads that go nowhere? Bienal's turnaround started with one rebuilt channel and a page that asks for the quote.
20 showroom appointments in 90 days — guaranteed or you don't pay