Bienal Custom Closets cut their cost per lead from $234 to $47 in 90 days.
Bienal Custom Closets was paying $234 for every closet lead and close to writing off Facebook and Instagram entirely. After 90 days, the same channel produced leads at $47, three times the volume, and better quality. Marketing director Huseyin E. describes the campaign and its results on camera.
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Where they started
Bienal had the installs and the photos to prove it. What they didn't have was a paid channel they could trust.
- Every lead cost $234, and too many were tire-kickers.
- Around 50 leads a month, not enough to keep the install calendar full.
- Only 8% of leads turned into real conversations.
- The team was questioning whether Facebook ads even worked for their business.
See the atmosphere image — staged, not the client’s premises
What we turned on
What ran, in plain terms. The stage-by-stage responsibility handoff is one tap down — the documented figures are in the reporting panel below.
Targeting rebuilt around people actually planning a closet project, not everyone scrolling past.
20+ ad versions tested against each other until the best earned the budget.
Landing pages rebuilt so a visitor's next step is a quote request, not a dead end.
Retargeting keeps Bienal in front of people still measuring their closet.
How the work fits together — 4 stages and who owns each
- Reached
Meta targeting rebuilt around people actually planning a closet project, not everyone scrolling past.
Owner CabinetBoost - Tested
20+ ad versions competed against each other until the best earned the budget.
Owner CabinetBoost - Asked
Landing pages rebuilt so a visitor’s next step is a quote request, not a dead end.
Owner CabinetBoost - Followed up
Retargeting keeps Bienal in front of people still measuring their closet.
Owner CabinetBoost
What happened
Ninety days on the same ad channel, before and after.
We have been working with Cabinet Boost for the last three months. They are managing our Facebook and Instagram ads. Our cost of leads has decreased from $234 to $47, and the quality and number of leads have also increased.
What should you compare before applying a case result?
Start with the named client’s market, starting point, channel mix, and sales process. Then compare the cost and quality of your own leads, the budget you can support, and the role each channel plays before treating any outcome as relevant to your business. Check whether the client had the same buyer type, service area, sales capacity, and measurement setup as you. Also separate a result created by a long-running program from one created during a launch or recovery. Use our cabinet lead cost guide, marketing budget guide, and Google Ads vs. SEO guide to frame that comparison for your business.
People also ask
What results did Bienal Custom Closets get?
$234 to $47. Bienal Custom Closets cut cost per lead in 90 days, an 80% drop on the same Meta ad channel. Monthly leads rose from around 50 to 150+, a 3x jump in volume, and conversion rate climbed from 8% to 18% (+125%). Lead quality went from low to high, per marketing director Huseyin E.
How long did the Bienal Closets turnaround take?
90 days. Bienal was paying $234 per closet lead and close to writing off Facebook and Instagram entirely. Within 90 days the same channel produced leads at $47, three times the volume, and better quality. Time to results is listed as 90 days on the case study.
What did Bienal Custom Closets change to lower cost per lead?
Four changes. Targeting was rebuilt around people actively planning a closet project, not everyone scrolling. 20+ ad versions were tested against each other until the best earned the budget. Landing pages were rebuilt so the visitor’s next step is a quote request. Retargeting keeps Bienal visible to people still measuring their closet.
How much did Bienal’s cost per lead drop?
From $234 to $47, an 80% reduction, over 90 days on Meta ads. At the same time conversion rate more than doubled, from 8% to 18% (+125%), and monthly lead volume tripled from around 50 to 150+. Marketing director Huseyin E. confirms both the quality and number of leads increased.
Is this kind of result typical for a closet or cabinet business?
No. Results vary by market and starting point, so treat Bienal’s figures as one outcome, not a guarantee. CabinetBoost’s approach — closet-buyer targeting, 20+ tested ad versions, quote-focused landing pages and steady retargeting — drove Bienal Custom Closets’ cost per lead from $234 to $47 over 90 days on Meta ads.
Can another Meta campaign expect Bienal’s exact lead cost?
No. Cost per lead changes with the audience, offer, creative, landing page, and local competition. Bienal Custom Closets is a named Meta example with its own starting point and campaign conditions. Use the case to compare the testing approach, then measure lead quality and cost in your own account.
How the playbook works
Companion article How to get closet business leads The channel mix behind a Meta-ads turnaround for custom closets. Bienal’s $234 → $47 cost-per-lead drop, ~50 → 150+ monthly leads, and 8% → 18% conversion live on this page. Read the playbook →More results
Paying too much for leads that go nowhere? Bienal's turnaround started with one rebuilt channel and a page that asks for the quote.
20 showroom appointments in 90 days — guaranteed or you don't pay