CRM Setup & Automation
HubSpot, GoHighLevel or a custom CRM, set up so no lead is lost: one pipeline from first click to signed contract, with automated follow-up in between.
The system
The switchboard.
Agencies sell service menus. An engine has switches. Everything we run for a cabinet business sits on one of the four below, and each switch routes to the services that power it.
Switch 01
Project Pages
Every finished install becomes a page that ranks and sells: photos, scope, city. The compounding half of the engine, still working after any single campaign ends.
- A Google Business Profile that earns the map pack: categories, services, photos, posts and Q&A kept complete and current.
- Project and city pages built from finished installs, with the plumbing rankings never forgive: speed, mobile rendering, schema, crawlability.
- Guides, posts and videos that establish your business as the authority buyers find first.
Switch 02
Paid Search & Social
Paid search and social that only spend on cabinet buyers inside your showroom radius. The fastest switch: appointments this month, while the rankings build underneath.
- Negative-keyword discipline for cabinet intent, so no budget goes to the wrong shopper.
- Showroom-radius geo targeting: bids follow drive time to your showroom, not county lines.
- Appointment-based conversion tracking, plus Facebook and Instagram campaigns built for showroom visits.
Switch 03
AI Answers
Buyers now ask ChatGPT before they call, and the first showroom to answer an inquiry usually wins it. This switch makes both answers yours, backed by the systems that keep every lead moving.
- Monthly prompt panels across ChatGPT, Perplexity, Google AI and Gemini, with citation-source placement and entity clean-up.
- Answer-ready content for the questions cabinet buyers actually ask an AI.
- 24/7 AI chatbots that qualify leads, book appointments and run the follow-up sequences.
Switch 04
Reviews & Social
A buyer comparing three showrooms reads the reviews last, right before choosing. A steady flow from every finished install settles that comparison in your favor.
- Review generation from every finished install, with professional responses to each one.
- A steady review flow that signals a business worth ranking, on Google and beyond.
- Instagram, Facebook and Pinterest managed from the same install photos.
Start with the problem
Which path fits?
Most owners arrive with a symptom, not a service name. Find the closest one; the linked page explains the work.
- Not enough inquiries this month Google Ads & Meta Ads Paid search and social aimed only at cabinet buyers inside your showroom radius.
- Inquiries arrive, but too few book a visit AI Chatbots & Automation Answer first, qualify in the conversation, and put buyers on your calendar.
- Buyers cannot find you in local search or AI answers Cabinet SEO Google Business Profile, project pages and entity work that feed search and AI.
- The shortlist is decided before you get a call Reputation Management A steady review request and response flow from every finished install.
- Your site is slow, dated or hard to update Web Development A fast, mobile-first site built to move visitors toward booking a visit.
- The reports and the sales floor disagree Analytics & Reporting Every call, form and appointment traced to the campaign that produced it.
Beyond the ads
The systems that keep every lead moving.
For dealers, multi-location showrooms, manufacturers and wholesalers, the switches only pay off if the lead is answered, tracked and followed up. This is the operations layer behind the marketing.
ERP & Ops Integration
Website, CRM and ERP connected, so data flows from first click to final installation instead of being re-typed between systems.
Dealer & Trade Programs
For manufacturers, wholesalers and multi-location groups: account campaigns for dealers, builders and contractors, scoped to your pipeline on the call.
Also for distributors.
Reporting & Optimization
Analytics that show which campaigns generate real jobs and revenue. Weekly optimization, and a report on pipeline value rather than vanity metrics.
Audited numbers only
20
Guaranteed showroom appointments in 90 days
guaranteed or you don't pay
A qualified appointment counts when the buyer confirms a time. Attendance is tracked separately.
60+
Cabinet businesses served
up to 15x
Cabinet Era sales growth (named case)
3 → 6 locations · 4+ year partnership
Fair questions
Which switches does a cabinet business actually need?
Do I need all four switches?
No. A single showroom usually starts with two channels and adds the rest as the calendar fills; multi-location and trade businesses run the full engine from day one. The pricing page shows how the tiers map to the switches, and the strategy session settles which switch your market needs first.
Which switch fills the calendar fastest?
Paid search (Google Ads). It spends only on cabinet buyers inside your showroom radius, so appointments arrive this month while project pages and reviews build the compounding half underneath.
Does this work if I sell to dealers and contractors, not homeowners?
Yes. Manufacturers, wholesalers and multi-location groups run the same engine pointed at dealer, builder and contractor accounts. The target for those programs is scoped to your pipeline on the strategy call rather than the showroom-appointment number.
Who owns the accounts, pages and data?
You do. Ad accounts, landing pages, project pages, creative and data are built in your name and stay with you if we ever part ways.
How is the work reported?
Weekly. Each report counts what the switches produced (calls, direction requests, booked appointments and pipeline value) and names the next optimization, and you talk to the strategist who runs the account.
What happens in the first 90 days?
Week one is the audit of your channels, competitors and market. Campaigns go live after a fast kickoff, optimization runs weekly, and day 90 is the review against the promise: 20 showroom appointments in 90 days — guaranteed or you don't pay.
Not sure which channels fit your market? Book the free strategy session, or start with the free cabinet audit. Showrooms and dealers usually begin with the showroom program; manufacturers and distributors start with the trade lane above. For what switch 01 looks like over a year, read the NextDAY Cabinets case study.
Four switches. One guarantee.
20 showroom appointments in 90 days — guaranteed or you don't pay. The strategy session maps which switch your market needs first.
Forms and email: same business day on weekdays.