20 measure appointments in 90 days. Or you don’t pay.

Programs run $2,500–$10,000 per month depending on your market size, competition level, and which channels we deploy. During the strategy call we'll look at your specific market and recommend a scope that makes sense for your volume goals. There's no one-size-fits-all package because a fabricator in metro Dallas has very different economics than one in a mid-size Midwest market.

Competition actually helps. It means there's proven demand for countertop fabrication in your area. We've run campaigns across all 50 states for 60+ cabinet and countertop industry clients over 7+ years, including highly competitive metros. The key isn't avoiding competition — it's positioning your shop so the right buyers choose you before they ever call the other guys.

We limit the number of clients we take in any given market. If we already have a countertop client in your metro area, we'll tell you upfront on the first call. We won't put two fabricators in the same market in direct competition with each other using the same system. That would be bad business for everyone.

A qualified appointment is a homeowner or contractor who has confirmed their project scope, has a realistic budget expectation for fabricated stone, has a timeline within the next few months, and has agreed to a specific date and time for a measure or showroom visit. Someone who fills out a form at 2 a.m. asking "how much is countertops" does not count.

Most countertop clients start seeing qualified appointments within the first 2–4 weeks after campaign launch. The full 20-appointment guarantee is measured over 90 days. Ramp-up speed depends on your market, your budget level, and whether we're building assets from scratch or working with an existing web presence.

The guarantee is built around retail measure appointments because that's where most fabricators have the biggest pipeline gap. If you also want to build a contractor or builder channel, we can discuss that on the strategy call, but the 20-appointment guarantee specifically covers retail-direct prospects.

No. We work with fabricators who have full showrooms, fabricators who operate out of a shop with a small sample display, and mobile-only operations that do everything at the customer's home. The system adapts to your sales process. That said, having some way to show material — even a mobile sample kit — helps close rates significantly.

You don't pay. That's the guarantee. We track every qualified appointment transparently so there's no ambiguity about the count. If we fall short, we keep working at no additional cost until we hit the number. We structured it this way because we've done this long enough to know what works in this industry and we're willing to put our fee behind it.