Your best kitchen, in front of the right scroll.
On the record
“Our cost of leads has decreased from $234 to $47, and the quality and number of leads have also increased.”
Three months of managed Meta spend sit behind that number. The case shows the path.
Read the Bienal Meta-ads case →How It Works
From scroll-stop to showroom visit.
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Week 1
Find the Angle
We study your market, your competitors' ads, and the season, then lead with the work of yours that stops a scroll.
Who acts CabinetBoost
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Launch
Go Live
Campaigns on Facebook and Instagram aimed at homeowners in your service area with remodel signals, not the whole county.
Who acts CabinetBoost
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Ongoing
Stay in the Room
People who watched, saved, or clicked keep seeing you: new projects, reviews, and reasons to book the visit.
Who acts CabinetBoost
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Monthly
Feed the Winners
Budget moves toward the ads producing the cheapest booked appointments, and away from everything else.
Who acts CabinetBoost + your budget
Why great work goes unseen.
- The install only its owner sees You build a showpiece kitchen, photograph it, and then only the homeowner and their guests ever see it. Households all over your market are planning kitchens right now and have never heard your name.
- Boosted posts buy applause, not appointments Hitting "boost" on a post buys likes from everywhere and buyers from nowhere. Reaching households with a remodel budget takes real audience work, not a blue button.
- Out of sight for the whole decision A kitchen gets considered for months. The showroom that keeps appearing on the feed across those months is the one that feels familiar when it's finally time to visit.
What's Included
The campaign, itemized.
- 01
Facebook & Instagram, Full Funnel
From the first scroll-stop to the booked showroom visit.
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Reels & Story Formats
Before-and-after reveals and install footage in the formats the feed favors.
- 03
Audiences Built From Your Buyers
Meta finds households that look like your best past customers, inside your radius.
- 04
Retargeting Across the Decision
The homeowner who saved your kitchen in March still sees you in June.
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Lead Forms That Pre-Qualify
Project, timeline, and budget asked inside the form, so weak leads filter themselves out.
- 06
Carousel & Video Ads
Several projects in one ad, or one project told properly, start to finish.
Experience & commitments
The ad economics, audited.
Guaranteed showroom appointments in 90 days
A qualified appointment counts when the buyer confirms a time. Attendance is tracked separately.
Cabinet Era sales growth (named case)
Cabinet Era · 4+ year partnership Read the Cabinet Era case →
Bienal Custom Closets cost-per-lead cut
$234 → $47 · 90-day Meta-ads campaign
Bienal Custom Closets Read the Bienal case →
Cabinet Businesses Served
Your best install deserves the bigger audience.
Book Free Strategy SessionBook
Pick a time. Leave with a plan.
30 minutes with the strategist who would run your account — 20 appointments in 90 days, or you don't pay.
A qualified appointment counts when the buyer confirms a time. Attendance is tracked separately.
FAQ
Common Questions
What's the difference between Meta Ads and Google Ads?
Google reaches people already searching for cabinets; Meta reaches them months earlier, while the kitchen is still a Pinterest board. Most showrooms want Google capturing today's demand and Meta building next quarter's. On the strategy call we look at your market and say which order fits.
How much should I spend on Meta Ads?
Enough to test properly and read the results honestly, then scale what wins. The right number depends on your market, your ticket size, and your install capacity, so we scope it on the call rather than quote a one-size figure here.
Do I need professional photos for the ads?
Good photography earns its keep on Meta, and your installed work deserves it. If you don't have it, we'll help you plan a shoot. In the meantime, real install photos taken on a phone regularly beat stock imagery.
How do you measure success?
Booked showroom appointments and what each one cost. Reach and engagement get reported too, but budget decisions are made on appointments, and you see that arithmetic every week.
Does Meta advertising count toward the 20/90 guarantee?
On homeowner and showroom programs, yes: paid social is one of the demand channels behind 20 qualified showroom appointments in your first 90 days, guaranteed or you don't pay. Trade and dealer-pipeline programs scope the target on the strategy call.
Put your installs where the kitchens are planned.
The strategy session includes a straight read of your current Meta presence, or a plan to start from zero.