20 qualified dealer meetings in 90 days. Or you don't pay.
Grow your dealer network without waiting for trade-show season. B2B campaigns that put dealers, builders and multifamily buyers in your pipeline — not homeowners.
Picture your reps' calendars full of dealers ready to carry your line.
Not badge scans. Not cold doors. Decision-makers at dealers with real volume — pre-qualified on territory, product tier, and switching intent — sitting with your reps.
20 qualified dealer meetings in 90 days — decision-makers at shops with the volume and product-tier fit to become stocking dealers, already sitting with your rep.
Every meeting arrives pre-qualified on order volume, territory, and switching friction. Your rep runs a real presentation — not a cold introduction to someone who doesn't know your line.
20 qualified dealer meetings in 90 days, or you don't pay our fee. We carry the risk; your reps fill the whitespace.
CabinetBoost works only with cabinet businesses — 60+ clients over 7+ years. For wholesalers and distributors, we run B2B campaigns that put dealers, builders and multifamily buyers in front of your reps — 20 qualified dealer meetings in 90 days or you don't pay.
The three ways wholesalers lose dealer growth.
You pay reps salary plus mileage to drive territory, but half their windshield time burns on cold doors — while a competitor's line card already hangs on the dealer's wall. It pays when they're sitting with a shop ready to switch.
You spent your show budget on a KBIS booth and came home with badge scans — a quarter later, almost none became stocking dealers. The rest went dark after the first follow-up, contacts who never signed an agreement.
Some months a few accounts open, other months none. You can't forecast warehouse turns, container volume, or staffing when recruitment runs on referrals and whatever your reps stumble into. Without a repeatable pipeline of qualified prospects, growth stays random.
Stop handing the kitchen to whoever answers second.
Why dealers switch lines — and why they don't.
Most agencies sell wholesalers the retailer playbook — run ads, push traffic, hand over form fills. But a dealer choosing a new line doesn't behave like a homeowner buying a countertop. A dealer weighs your net terms, freight program, damage-claim process, and whether your SKU depth fills gaps in their line card. That evaluation happens in conversations — and an agency that misses it burns budget on buyers who wanted one vanity for a rental.
Your bottleneck isn't awareness — dealers in your territory already know you exist. It's getting the right ones — shops with real volume in your product tiers — into a conversation with your team before a competitor's rep gets there first. Generic digital marketing treats every click the same. It can't tell a two-man shop grabbing a few boxes from a dealer running builder and multifamily accounts who could move containers. That distinction is your entire margin structure.
What works is an outbound-plus-inbound system built around how dealers evaluate a new line: messaging aimed at their friction — long lead times from their current supplier, thin margins on imported boxes, inconsistent soft-close hardware — and a qualification layer that filters before your rep gets in the truck. Your rep shows up already sitting with a prospect who understands the program and has a reason to switch. That's a working meeting instead of a courtesy coffee.
We only take one showroom per market. See if yours is still open.
How we grow your dealer network.
Dealer density, competitor coverage and whitespace by region — so we go where your reps aren't.
Search and Meta targeting for dealer and builder intent — homeowner traffic filtered out at every stage.
AI qualifies order volume and timeline, then books dealers who are ready to carry your line.
Cabinet Era runs the dealer side of this exact engine — 3 to 6 locations on the same system we build for wholesalers.
"Cabinet Boost helped us achieve the #1 spot for all our target keywords. The visibility boost has brought in a steady stream of qualified leads across all our US locations."
Illustrative only: a conservative 40% close on 20 meetings. Multiply by your own dealer lifetime value versus program cost — not a revenue guarantee.
See if your territory is still available.
We limit the number of wholesalers per territory. Grab a time, or leave your details and a strategist reaches out — no pressure, no obligation.
30 minutes, free — grab any open slot.
Who this isn’t for.
The guarantee only works when the fit is right — so we’re direct about who it’s not for.
We book qualified dealer meetings. If nobody on your team can run a presentation, negotiate terms, and close, the appointments won't convert — this needs a closer.
If your warehouse or container pipeline can't support more stocking dealers now, new accounts mean backorders and damaged reputation. Stabilize your supply chain first, then recruit.
If your margins are razor-thin and you compete purely on lowest price, marketing won't fix a positioning problem. We work best with wholesalers who offer more than the cheapest box.
Questions owners ask before they call.
How much does a dealer recruitment marketing program cost for cabinet wholesalers?
Programs run $2,500–$10,000/month depending on your target market size, how many territories you want to activate, and which channels we deploy. We scope everything after an initial call where we look at your current dealer map, territory gaps, and growth targets so the investment matches the opportunity.
Will this work if my territory already has established competing wholesalers?
That is the most common situation we work in. Competing lines are already on the wall in most dealer showrooms. The approach works because we target dealers who have a specific friction with their current supplier — lead times, quality issues, margin compression, limited SKU depth — and position your program as the fix for that friction.
Do you work with other cabinet wholesalers in my market?
We will not run campaigns for a competing wholesaler targeting the same territory at the same time. During our initial call we confirm geographic and product-tier overlap. If there is a conflict, we will tell you upfront before any agreement is signed. We have worked across all 50 states with 60+ cabinet-industry clients over 7+ years, so we know how to manage this.
What counts as a "qualified" dealer meeting for this guarantee?
A qualified meeting is a scheduled, confirmed appointment with a decision-maker at a dealership or shop that meets your criteria — minimum volume thresholds, product-tier fit, territory location, and whatever other filters matter to your business. Someone who just downloaded a line card or asked a question on your website does not count. We agree on the definition before we start.
How fast will we start seeing booked appointments?
Most programs begin generating qualified appointments within the first 30 to 45 days after launch. The guarantee window is 90 days for 20 qualified dealer meetings. Ramp speed depends on your market density and how niche your ideal dealer profile is — metro areas with hundreds of kitchen shops move faster than rural territories.
Can you help us recruit dealers for multifamily and builder accounts specifically?
Yes. We can target dealers and contractors who focus on multifamily, production builder, or commercial projects if that is where your volume opportunity sits. The qualification criteria and messaging shift significantly for that buyer compared to a retail showroom dealer, and we build the campaign around that distinction.
What if our reps already have relationships in the territory — will this overlap?
It should. Your reps keep working their relationships and referrals. We add a layer of outbound and inbound activity that reaches prospects your reps have not gotten to yet or have not been able to get a meeting with. When we book an appointment, your rep runs it. This fills their calendar with qualified sits instead of cold-call windshield time.
Do we need a CRM or specific software to work with you?
You do not need any particular platform. If you already use a CRM, we integrate with it so appointments and prospect details flow directly to your sales team. If you are running on spreadsheets and email, we can work with that too and help you set up a simple tracking system so nothing falls through the cracks.
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Let's book your next 20 dealer meetings.
Free strategy session — we map your territory and identify the whitespace your reps are missing.