10–12 qualified dealer meetings in 90 days. Or you don't pay.
The orders that built your business come from dealers who reorder without thinking — until one quietly moves to whoever answered faster or quoted lower, and you feel it in the numbers before you can name who left. We keep you in front of the contractors and dealers who buy from you: searchable inventory, contractor-facing campaigns, and repeat-order flows that make you the easy yes.
Picture your reps' calendars full of dealers ready to carry your line.
Not badge scans. Not cold doors. Decision-makers at dealers with real volume — pre-qualified on territory, product tier, and switching intent — sitting with your reps.
10–12 qualified dealer meetings in 90 days — decision-makers at shops with the volume and product-tier fit to become stocking dealers, already sitting with your rep.
New accounts are the visible win; the business is repeat-order share. A review-and-follow-up flow per branch keeps your counter first in line when the contractor's next PO comes around.
10–12 qualified dealer meetings in 90 days, or you don't pay our fee. We carry the risk; your reps fill the whitespace.
The three ways wholesalers lose the order.
A contractor mid-way through a multifamily job doesn't shop — he reorders. If your branch takes four hours to confirm stock and a competitor's counter answers in ten minutes, that account quietly moves, one PO at a time. Share of his reorders is the whole game.
You spent your show budget on a KBIS booth and came home with badge scans — a quarter later, almost none became stocking dealers. The rest went dark after the first follow-up, contacts who never signed an agreement.
Some months a few accounts open, other months none. You can't forecast warehouse turns, container volume, or staffing when recruitment runs on referrals and whatever your reps stumble into. Without a repeatable pipeline of qualified prospects, growth stays random.
Somewhere in your territory, an account is reordering from someone else today.
Owners like you, on the record.
Cabinet Era runs the dealer side of this exact engine — 3 to 6 locations on the same system we build for wholesalers.
We speak dealer, not homeowner.
Most agencies sell wholesalers the retailer playbook: run ads, push traffic, hand over form fills. A dealer choosing a new line doesn’t behave like a homeowner buying a countertop, and a system built for one fails the other.
A dealer weighs your net terms, freight program, damage claims, and SKU depth against gaps in their line card. Miss that and you burn budget on buyers who wanted one vanity for a rental.
Dealers in your territory already know you exist — the game is getting real-volume shops into a conversation before a competitor’s rep does, not a two-man shop on the same click. Messaging aimed at dealer friction (lead times, thin import margins, inconsistent hardware) plus qualification before the truck rolls means a working meeting instead of a courtesy coffee.
After the first PO: in-stock programs published where trade searches find them, AI answers that name your branch, and review-and-follow-up per branch. Accounts won, reorders kept.
We map your branches and whitespace before you spend a dollar.
How we grow accounts — and keep their reorders.
Branch by branch: dealer density, competitor coverage and whitespace by region — so campaigns go where your reps aren't.
Your lines, finishes and in-stock programs published so a contractor searching "assembled cabinets in stock near me" finds your branch — not a marketplace.
Search and Meta on dealer, builder and contractor intent — homeowner traffic filtered out at every stage. AI qualifies volume and timeline before anything is booked.
Every fulfilled order asks for the review; every account gets the follow-up that puts your counter first in line for the next PO — and flags the ones going quiet.
Demand routed to your counter — from first search to standing reorder.
One weekly report: accounts won, reorders kept.
The number wholesalers actually watch isn't leads — it's which accounts reordered this week and which went quiet. Every program reports in that grammar, per branch.
Book your distribution growth callIllustrative only: a conservative 40% close on 10–12 meetings. Multiply by your own dealer lifetime value versus program cost — not a revenue guarantee.
See if your territory is still available.
We limit the number of wholesalers per territory. Grab a time, or leave your details and a strategist reaches out — no pressure, no obligation.
30 minutes, free — grab any open slot.
Who this isn’t for.
The guarantee only works when the fit is right — so we’re direct about who it’s not for.
We book qualified dealer meetings. If nobody on your team can run a presentation, negotiate terms, and close, the appointments won't convert — this needs a closer.
If your warehouse or container pipeline can't support more stocking dealers now, new accounts mean backorders and damaged reputation. Stabilize your supply chain first, then recruit.
If your margins are razor-thin and you compete purely on lowest price, marketing won't fix a positioning problem. We work best with wholesalers who offer more than the cheapest box.
Questions owners ask before they call.
How much does a dealer recruitment marketing program cost for cabinet wholesalers?
Programs run $2,500–$10,000/month depending on your target market size, how many territories you want to activate, and which channels we deploy. We scope everything after an initial call where we look at your current dealer map, territory gaps, and growth targets so the investment matches the opportunity.
Will this work if my territory already has established competing wholesalers?
That is the most common situation we work in. Competing lines are already on the wall in most dealer showrooms. The approach works because we target dealers who have a specific friction with their current supplier — lead times, quality issues, margin compression, limited SKU depth — and position your program as the fix for that friction.
Do you work with other cabinet wholesalers in my market?
We will not run campaigns for a competing wholesaler targeting the same territory at the same time. During our initial call we confirm geographic and product-tier overlap. If there is a conflict, we will tell you upfront before any agreement is signed. We have worked across all 50 states with 60+ cabinet-industry clients over 7+ years, so we know how to manage this.
What counts as a "qualified" dealer meeting for this guarantee?
A qualified meeting is a scheduled, confirmed appointment with a decision-maker at a dealership or shop that meets your criteria — minimum volume thresholds, product-tier fit, territory location, and whatever other filters matter to your business. Someone who just downloaded a line card or asked a question on your website does not count. We agree on the definition before we start.
How fast will we start seeing booked appointments?
Most programs begin generating qualified appointments within the first 30 to 45 days after launch. The guarantee window is 90 days for 10–12 qualified dealer meetings. Ramp speed depends on your market density and how niche your ideal dealer profile is — metro areas with hundreds of kitchen shops move faster than rural territories.
What if our reps already have relationships in the territory — will this overlap?
It should. Your reps keep working their relationships and referrals. We add a layer of outbound and inbound activity that reaches prospects your reps have not gotten to yet or have not been able to get a meeting with. When we book an appointment, your rep runs it. This fills their calendar with qualified sits instead of cold-call windshield time.
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Let's book your next 10–12 dealer meetings.
Free strategy session — we map your territory and identify the whitespace your reps are missing.