Cabinet Era went from 3 locations to 6 and grew warehouse space 6x.
Cabinet Era ran three showrooms. Today they run six. Warehouse space went from 20K to 125K square feet, sales grew 15x, and they launched their own line, Vita Cabinetry. Four-plus years of partnership, told in their numbers, with the co-founder on camera.
Where they started
Three showrooms, one problem: the phones didn't ring evenly. Nathan and his partners had built a quality operation, and they knew it could be bigger.
- One location stayed busy while another sat quiet. Lead flow depended on the month.
- Each showroom marketed on its own. No single playbook across locations.
- Buyers searching online barely found them.
- Quotes and follow-up ran by hand, and deals slipped in the gaps.
- Nobody could say which marketing dollar brought which sale.
What we turned on
Google and Meta ads that only spend on people shopping for cabinets in Cabinet Era's markets.
The showrooms started showing up where cabinet buyers actually look, market by market.
A custom app built for their team. Nathan credits it with raising closing rates.
Every inquiry lands in one system, gets answered, and gets followed up.
Vita Cabinetry, launched as a house line with its own identity.
What happened
Four-plus years of partnership, in the numbers owners actually count: doors, square feet, people, sales.
We've used several marketing companies in the past, but they all fell off over time. Luckily, we found Cabinet Boost. They made a plan and followed through, providing quality service and fast responses. Together, we developed an app that helped increase our closing rates and sales.
People also ask
What results did Cabinet Era see with CabinetBoost?
Cabinet Era grew from 3 showrooms to 6 and expanded warehouse space from 20K to 125K square feet, a 6x jump. Over the partnership, sales grew 15x, the team went from 15 to 50+, monthly leads reached 500+, and conversion rate rose 45%. The company also launched its own house line, Vita Cabinetry.
How long did Cabinet Era work with CabinetBoost?
Four-plus years. The partnership spans more than four years, long enough to take Cabinet Era from 3 locations to 6 and grow the team from 15 to 50+. Co-Founder Nathan M. tells the story on camera, and the numbers reflect that full multi-year run, not one short campaign.
What did Cabinet Era change to grow?
Cabinet Era turned on Google and Meta ads aimed at cabinet buyers in its markets, stronger search visibility showroom by showroom, and one system so no lead sits overnight. A custom sales-floor app, which Nathan M. credits with raising closing rates, plus the launch of house brand Vita Cabinetry rounded out the plan.
What was the custom app Cabinet Era built?
A custom sales-floor app built for Cabinet Era’s team. Co-Founder Nathan M. credits it with raising the company’s closing rates and sales. It puts every inquiry into one system that gets answered and followed up, helping reps close more of the 500+ leads coming in each month.
Is this kind of growth typical for a cabinet business?
Results vary. Cabinet Era’s 3-to-6 location, 15x sales run reflects four-plus years of steady execution, not a guarantee. The CabinetBoost approach stays the same regardless of size: intent-based Google and Meta ads, search visibility per market, one lead system, and fast follow-up, with every showroom reporting to one console.
More results
Running more than one location? The system Cabinet Era runs on was built for exactly that: one playbook, every showroom reporting to one console.
20 showroom appointments in 90 days — guaranteed or you don't pay