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E-commerce distributor Nationwide 5-month build
Nationwide
Distribution, from a single local shop

Cabinet Deals went from a walk-in shop to an online store shipping cabinets nationwide.

Cabinet Deals sold cabinets to whoever walked in: no online store, lead pipeline, and orders tracked by hand. In month 2, its catalog, filtering, and checkout went live. From month 5 onward, the launch log records nationwide shipping with every customer and order in one system. This is Cabinet Deals’ documented build sequence, not a standard timeline.

Cabinet Deals

Where they started

Rachel's shop had the product and the local reputation. Growth stopped at the front door.

  • No way to buy online. If you didn't walk in, you didn't buy.
  • Orders, inventory, and customers tracked by hand.
  • The market ended where the delivery radius did.
  • No pipeline. New business meant waiting for the door to open.
  • Separate tools for everything, none of them talking to each other.
See the atmosphere image — staged, not the client’s premises
A budget cabinet store sales floor with flat-pack cartons stacked on a pallet
Atmosphere image · a staged depiction of the value cabinet retail trade, not the client’s store and not evidence of the result.
The switches

What we turned on

What ran, in plain terms. The stage-by-stage responsibility handoff is one tap down — the documented figures are in the reporting panel below.

A store that never closes

A full e-commerce site with catalog, filtering, and checkout. Cabinets sell while the shop is dark.

Browsers become quote requests

Landing pages and forms that capture the buyer, then follow up on their own.

One system behind the counter

Every order and customer in one CRM. Nothing tracked by hand, nothing lost.

Trucks that cross state lines

Fulfillment and shipping workflows built for nationwide delivery.

How the work fits together — 4 stages and who owns each
  1. Browsed

    A full e-commerce store with catalog, filtering and checkout, open while the shop is closed.

    Owner CabinetBoost
  2. Quoted

    Landing pages and forms capture the buyer, then follow up on their own.

    Owner CabinetBoost
  3. Ordered

    Every order and customer lands in one CRM instead of being tracked by hand.

    Owner CabinetBoost + Cabinet Deals
  4. Shipped

    Fulfillment workflows built for nationwide delivery, run by the shop team.

    Owner Cabinet Deals
Reporting

What happened

Five months from walk-in shop to nationwide, in order.

Cabinet Deals · launch log
Month 1 Workflow mapped Platform architecture defined
Month 2 Store live Catalog, filtering, checkout
Month 3 CRM connected Every order in one system
Month 4 Lead campaigns on Consistent inquiries
Month 5+ Shipping nationwide Growing, predictable pipeline
We're an online cabinet distributor, and Cabinet Boost helped us set up our e-commerce website. We're very happy with what they've done for us, and I highly recommend this company.
Rachel G. Owner, Cabinet Deals

7+ years exclusively in cabinet & kitchen/bath marketing. Founder of UpMax and CabinetBoost. We publish our own rankings, traffic, and lead numbers in public.

NKBA Member · 7+ yrs cabinet marketing

Read full bio →
What should you compare before applying a case result?

Start with the named client’s market, starting point, channel mix, and sales process. Then compare the cost and quality of your own leads, the budget you can support, and the role each channel plays before treating any outcome as relevant to your business. Check whether the client had the same buyer type, service area, sales capacity, and measurement setup as you. Also separate a result created by a long-running program from one created during a launch or recovery. Use our cabinet lead cost guide, marketing budget guide, and Google Ads vs. SEO guide to frame that comparison for your business.

Questions

People also ask

What did CabinetBoost do for Cabinet Deals?

A nationwide e-commerce operation, built in 5 months. CabinetBoost took Cabinet Deals from a walk-in-only shop to a full e-commerce operation shipping cabinets nationwide. Over five months, the build added an online store with catalog, filtering and checkout; landing pages and forms that capture leads; one CRM holding every order and customer; and fulfillment workflows built for delivery to any state.

How long did it take Cabinet Deals to start shipping nationwide?

5 months. Month one mapped the workflow and platform architecture; month two launched the store with catalog, filtering and checkout; month three connected the CRM; month four turned on lead campaigns; and by month five the shop was shipping nationwide with a growing, predictable pipeline.

What did Cabinet Deals change to sell cabinets online?

A full e-commerce system. Cabinet Deals replaced walk-in-only sales with a full e-commerce site. Before, buyers had to visit in person, and orders, inventory and customers were tracked by hand across separate tools. After, a catalog-and-checkout website, lead-capture forms, one CRM and nationwide shipping workflows replaced the manual process, so the market no longer ends at the delivery radius.

What results did Cabinet Deals see?

Cabinet Deals now ships cabinets nationwide instead of selling only to walk-in customers inside its delivery radius. The shop runs a full e-commerce store that sells while it’s closed, turns browsers into quote requests, keeps every order and customer in one CRM, and follows a growing, predictable pipeline. Owner Rachel G. highly recommends the company.

Is going nationwide realistic for a local cabinet shop?

It can be. This is one documented build, not a guaranteed result. CabinetBoost’s approach for a distributor like Cabinet Deals pairs an e-commerce store, lead-capture pages, a single CRM and nationwide shipping workflows. Any shop selling great product to a market that ends at its front door is the situation this five-month build was designed to fix.

Can an online store replace every local sales conversation?

No. An e-commerce system can extend a cabinet seller’s reach and organize orders, but buyers may still need product, delivery, or project guidance. Cabinet Deals is a named example of moving beyond walk-in-only sales. The right mix depends on the business’s products, operations, and customer buying process.

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In their shoes?

Selling great product to a market that ends at your front door? That was Cabinet Deals before the store went online.

20 showroom appointments in 90 days — guaranteed or you don't pay