CabinetBoost
Who We Serve · Custom Cabinet Makers

Consultations with people who can afford custom. Zero tire-kickers.

Your craft sells itself in person. The problem is who shows up — stock-price shoppers and "how much for cabinets" calls burn consultation capacity that should go to real custom projects. We budget-qualify every inquiry before it reaches your calendar.

GOOGLE & META PARTNER
7+ YRS CABINET & K+B ONLY
60+ CLIENTS SERVED
A craftsman at a custom cabinet shop finishing a walnut inset door panel

Picture your bench booked with real custom budgets.

No "how much for cabinets" calls. No stock-cabinet tire-kickers. Budget-qualified buyers who already understand custom pricing — on your calendar.

20 in 90 days
A calendar of qualified consultations

20 budget-qualified design consultations in 90 days — buyers who understand custom pricing, own their home, and have a real project scope.

Budget-qualified
Your estimator selling, not screening

Every consultation arrives pre-screened on budget band and project scope. Your estimator has a real conversation about the commission — not a 30-minute explanation of why custom costs more than IKEA.

Or you don't pay
Zero risk on your side

20 budget-qualified design consultations in 90 days, or you don't pay. We screen the tire-kickers so you never have to.

A craftsman presenting a finished custom cabinet door sample to a homeowner
Who does marketing for custom cabinet makers?

CabinetBoost works exclusively with cabinet and kitchen & bath businesses — 60+ clients over 7+ years. For custom makers we filter every inquiry for budget first: 20 design consultations in 90 days with people who can afford custom work, or you don't pay.

The three ways custom shops lose their best work.

01
Price shoppers clog your calendar.

Half your consults this month opened with "how much for cabinets" and ended the moment you quoted real custom pricing. Every one burns a slot a $60K-kitchen buyer could have filled.

02
Your craft is invisible online.

You were cutting dovetails and inset doors before most contractors knew the terms — none of it survives a Google search. Homeowners can't tell your bench from a semi-custom dealer's website, so the work that sets you apart never gets seen.

03
Lead times hide empty benches.

A 10-week lead time feels safe until two projects cancel and the bench goes quiet. Custom buyers don't decide overnight, so filling that gap takes months — the pipeline you needed was the one you should have started eight weeks back.

Stop handing the kitchen to whoever answers second.

How custom buyers actually choose a shop

The homeowner spending $45K to $80K on cabinetry researches for weeks — reading your project pages, studying your process, checking whether your shop can handle the wood species, finish, and timeline their designer spec'd. They're qualifying you long before you know they exist. Most agencies never see this because they optimize for the click. A booked consultation with someone who already understands custom pricing is the only number that matters.

Most agencies treat a custom shop like a kitchen-and-bath retailer. They run ads that pull the semi-custom crowd — people cross-shopping Shiloh against Medallion for a $15K kitchen and a fast turnaround. Those buyers waste your estimator's afternoon and never sign. The gap between a $14K semi-custom job and a $55K custom build isn't a price gap — it's a different customer entirely. Marketing that doesn't screen for budget and scope on contact just generates noise.

The fix is qualification tuned to your shop's capacity: project pages that pre-sell the work, then intake that screens budget, scope, and timeline before anything hits your calendar. After 7 years and 60-plus cabinet-industry clients across all 50 states, we know which channels reach the homeowner remodeling a $900K house versus the one pricing builder-grade boxes — and how to throttle volume to your lead time. That difference is the entire program.

Craftsman workbench in a custom cabinet shop with a walnut door mid-assembly

We only take one showroom per market. See if yours is still open.

How we fill your calendar with real custom budgets.

1
Budget-qualified targeting

We map the affluent zip codes and remodel-intent signals in your market, then build campaigns that reach buyers who've already allocated for custom — not everyone searching cabinets.

2
Project-page and portfolio creative

Your strongest completed projects become the campaign. We build the pages and ad creative so buyers see your craftsmanship before they ever contact you.

3
AI pre-qualification on budget and timeline

Every inquiry is screened on budget band and project timeline before anything reaches your calendar. Only real custom projects get through.

See If My Market Is Open
The math owners run
20 qualified consultations
4–5 custom commissions

Illustrative only: a conservative close = 4–5 commissions. Run it against your own average project value and shop capacity — not a guarantee.

The Guarantee
Not "how much for cabinets" calls.
Not stock-cabinet budgets.
20 design consultations with people who can afford custom — or you don't pay.
Book Free Strategy Session
Start here

See if your market is still open.

We take one custom cabinet shop per market. Grab a time, or leave your details and a strategist reaches out — no pressure, no obligation.

Pick a time on the calendar

30 minutes, free — grab any open slot.

Rather we reach out?

Leave your details — a strategist texts you within the hour (business hours). No calls unless you want one.

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Who this isn’t for.

The guarantee only works when the fit is right — so we’re direct about who it’s not for.

Semi-Custom Dealers Competing on Price

If your model runs on volume and your average kitchen is under $15K installed, we're the wrong fit. We target buyers who expect — and can afford — true custom work.

Shops Not Ready for More Work

If your bench is booked solid for six months and you're not looking to hire or expand capacity, adding 20 consultations will create problems, not solve them.

Owners Who Won't Show Up on Camera

Qualification works because buyers see your shop and process before they book. If no one will appear on camera, we lose the trust layer that screens out tire-kickers.

Questions owners ask before they call.

How much does cabinet marketing actually cost per month?

Programs run $2,500–$10,000/month depending on your metro size, how competitive the local custom market is, and whether we're running paid search, social, or both. We scope it to your shop's capacity so you're not paying for volume you can't service.

Will this work in my market if there are only a few custom shops in town?

Less competition is usually an advantage, not a problem. Fewer custom shops means the qualified demand that does exist has fewer places to land. We've run this in small metros and large ones across all 50 states with 60-plus cabinet-industry clients. Smaller markets often convert faster because you're not fighting five other shops for the same homeowner.

Do you work with other cabinet shops in my area?

We limit the number of clients per market so your program isn't competing against another shop we serve. During onboarding we'll confirm whether your area is open. If it's taken, we'll tell you directly rather than waste your time.

What counts as a "qualified" design consultation for a custom shop?

The person has a project in mind, has confirmed a budget range consistent with custom cabinetry pricing, and has booked a specific time to meet with you or your designer. We are not counting form fills, phone inquiries, or someone who clicked an ad. If they can't afford custom, they don't hit your calendar.

How fast will I start seeing booked consultations?

Most shops see the first qualified consultations within the first 3–4 weeks. Full ramp to consistent volume usually takes 60–90 days as we dial in targeting and qualification for your specific market. Custom buyers have a longer decision cycle, so the system is built for sustained pipeline, not a one-week spike.

How do you keep "how much do cabinets cost" tire-kickers off my schedule?

Budget qualification happens before the booking step. The intake process, ad targeting, and landing content are all designed to make your pricing range clear and filter out anyone shopping semi-custom budgets. People who book already understand they're talking to a custom shop with custom pricing.

What if I only want to fill specific months when my shop has open capacity?

We can throttle volume up or down based on your lead time and shop capacity. If you're booked through Q3 and need pipeline for Q4, we adjust. The program is built around how cabinet shops actually schedule work, not around a flat monthly quota that ignores your production calendar.

Do I need a big portfolio or fancy website before starting?

You need project photos that show your actual work — they don't need to be magazine shoots. We'll tell you exactly what to capture and how to present it so the right buyers see the craftsmanship before they book. If your current site is thin, we build the project pages and landing experience as part of the program so nothing stalls at launch.

Guides for you

Let’s fill your calendar with real custom budgets.

Free strategy session — your market, affluent zips and portfolio gaps, mapped live.

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