20 qualified kitchen estimates in 90 days. Or you don't pay.

Programs run $2,500–$10,000 per month depending on your market size, competition density, and which channels we deploy. Smaller metro areas with less big-box saturation sit at the lower end. Larger or more competitive markets where you are fighting for visibility against multiple dealers and national brands require more investment to hold position.

Competition is normal — we work with dealers in over 50 markets across all 50 states, and almost none of them operate without local competition. What matters is whether your showroom offers a differentiated product tier and can close a well-qualified appointment. We build campaigns around your specific lines, your design capability, and your market positioning, not a generic template.

We limit to one dealer per defined market area. If your territory is already taken, we will tell you upfront rather than waste your time. If it is open, you get exclusivity for as long as you are an active client. We do not play both sides of the same market.

A qualified appointment is a homeowner who owns the property, has a kitchen project with defined scope, a timeline in the next few months, and enough budget awareness to be a realistic buyer for your product tier. Someone asking about a single replacement door, or a renter browsing for a future apartment, does not count — and does not count toward your guaranteed number.

Most dealers see the first qualified appointments within the first two to three weeks after campaign launch. The full pipeline takes closer to 30-45 days to stabilize into a predictable rhythm. The 90-day guarantee window exists because we want enough time for the system to ramp, optimize, and deliver consistently — not just spike once.

You do not pay. That is the guarantee. The specific structure of how that works — whether it is a refund, extended service, or credit — gets covered in detail during the strategy call because it depends on which program tier you are on. But the principle is straightforward: we hit the number or you are not out of pocket.

No-shows are a real issue in this industry and we do not pretend otherwise. Our booking flow includes confirmation sequences, reminder messages, and a short pre-qualification step that filters out low-intent browsers before they ever land on your calendar. No system eliminates no-shows entirely, but dealers we work with consistently report no-show rates well below what they experienced with previous marketing efforts or walk-in traffic.

Yes — the majority of our 60+ cabinet-industry clients are semi-custom dealers, not full custom shops. Semi-custom is actually a strong position for this program because the buyer profile is clear: homeowners who want better than big-box stock but are not commissioning a $80,000 full-custom kitchen. That middle market is large, underserved by most digital marketing, and responds well to the kind of targeted campaigns we build.