Free Scorecard
Empty Showroom Diagnostic
The Empty Showroom Diagnostic is a free 12-question scorecard built for cabinet showroom owners. It measures four dimensions that drive your consultation calendar: online visibility (whether buyers can find you), lead response speed (how fast you follow up), conversion quality (whether the right buyers are calling), and attribution (whether you know what is working). Answer honestly and you receive an A–F grade with a per-dimension breakdown in under three minutes. The grade is shown immediately — no email required. All 12 questions are listed below so you can preview the diagnostic before starting.
The Empty Showroom
Diagnostic
12 honest questions. An A–F grade across four dimensions. No data required — just what you already know about your business.
In a typical month, how many booked consultations walk through your door — not walk-ins, booked?
The 12 Diagnostic Questions
These are the questions in the scorecard. Each maps to one of four marketing dimensions. Answer them in the interactive tool above to receive your graded results.
- Consultation volume (Conversion): In a typical month, how many booked consultations walk through your door — not walk-ins, booked?
- Search visibility (Visibility): If a homeowner in your city googles “cabinet showroom near me” right now — honestly, where do you show up?
- AI search presence (Visibility): Ask ChatGPT “best cabinet showroom in [your city].” Are you in the answer?
- Lead quality (Conversion): When your phone rings from your website, is it real buyers with $20K+ budgets — or tire-kickers and DIYers?
- Cost-per-appointment (Attribution): Do you know what one booked appointment costs you in marketing dollars?
- After-hours response (Response Speed): What happens to a lead who fills out your form at 9pm on a Saturday?
- Review competitiveness (Visibility): How many Google reviews do you have vs. the busiest competitor in your market?
- Pipeline depth (Attribution): If you stopped all marketing tomorrow, how long before the pipeline goes quiet?
- Attribution clarity (Attribution): Can you trace a signed contract back to the click or call that started it?
- Marketing waste (Attribution): How much of your marketing money in the last 2 years would you honestly call wasted?
- Forecast confidence (Attribution): Do you have next month’s consultation count roughly forecastable — or is every month a surprise?
- Review system (Response Speed): Do you systematically ask every happy client for a Google review at project completion?
Frequently Asked Questions
What is the Empty Showroom Diagnostic?
The Empty Showroom Diagnostic is a free 12-question scorecard for cabinet showroom owners. It grades your business across four dimensions — online visibility, lead response speed, conversion quality, and attribution — and returns an A–F grade with a per-dimension breakdown in under three minutes. No account or email required.
How do I know why my showroom is empty?
Start by separating visibility from conversion. If your Google Business Profile shows few clicks, buyers cannot find you. If you get clicks but no calls, buyers are finding you but not converting. This diagnostic isolates which problem you have — so you know what to fix before spending more on marketing.
What should a cabinet showroom's lead response time be?
Faster is reliably better in home services. A buyer submitting a quote request is typically contacting multiple showrooms at the same moment. Responding within minutes — ideally via automated text — keeps you in the conversation. Waiting until the next business day often means the appointment goes to whoever replied first.
What does my grade mean on this scorecard?
Your grade reflects where your marketing system stands across four dimensions: visibility, response speed, conversion quality, and attribution. An A means the system works and is worth protecting. An F means the fundamentals are missing — but so are they for most competitors, which makes this the most actionable place to start.